Teaching Social Media in a Business School

Hi folks,

I have a friend who will be teaching a day on social media in a business school. What references should I point my friend to? (Good ideas are about the power of social media, best ways to use it, great case examples). THANKS! Would love all suggestions, seriously!

Here are some I already recommend:

SOCIAL MEDIA:

• (REALLY GOOD ARTICLE) Is Twitter TOO Good? by Kathy Sierra (This is two years ago. Great analysis. Kathy is now on twitter, but the analysis is still superb – @kathysierra)
• What is Twitter? Couple of days ago in the NYT: “best twitter summary I’ve seen” http://adjix.com/k368
• How to Use Twitter as a Twool by Guy Kawasaki
• How to Use Twitter to Grow Your Business by Michael Stelzner
• Social Media Progress by David Armano (CARTOON)

TWITTER:

• The Art of the Re-Tweet by David Armano and Tapping Twitter’s Viral Nature
• 5 Steps to Going Viral on Twitter by Dan Zarrella
• Twitter Professors: 18 People to Follow for a Real Time Education by Lon Cohen
• Don’t Listen to Anyone, Listen to Everyone by Gary Vaynerchuk

TWITTER EVENTS:

• Priceline: Priceline’s Rapid Response Prevents A Groundswell
• TRADITIONAL MEDIA vs SOCIAL MEDIA: National Post Reporter Has Total Twitter Melt Down and from April.
• Raising money (about $16k?) for Daniela
• Raising money $25k around Christmas for clean water (Plus woman who started this, Laura (@pistachio), will be speaking at HBS about this.)

iPHONE vs. ANDROID:

• Gina Trapani (of Lifehacker) chooses Android over iPhone, and Why

Updated (2-16-09 10pm ET):
I asked for more advice on twitter, and here are some case studies of social media:

• Word-of-mouth Case Study Library. Great WOMMA social-media case study library (word of mouth marketing association). Especially great cases on “Generating Buzz” and “Working with Social Networks” (thanks, @noncultured, first answer from twitter!)
• Dell. Dell responds on Twitter regularly (http://www.dell.com/twitter) (thx, @bashley! BTW, TX folks like @gapingvoid are fans of Dell)
• Many case studies:
  “Three Killer Social Media Case Studies from SMC San Francisco”
  Case Study: The Full Barack Obama Strategy!
  Social media can boost customer loyalty
  Social Media Case Studies SUPERLIST- 20 Extensive Lists of Organizations Using Social Media
  A Wiki of Social Media Marketing Examples
  A Social Media Case Study: Muxtape
  (All these from @Avinio, thanks!)
• Jetblue. Social Media Case Study – How JetBlue Used Twitter to Treat Me Like A Human (thanks, @jsheldonus!)
• Comcast. @Comcastcares is Frank Eliason from Comcast giving super help to Comcast twitterers anytime. Wonderful to watch live daily. (thank you, @timjahn. I contacted Frank and he tweeted me this BusinessWeek.com article about him and what he does for Comcast as well as his social media blog. Thanks!)
• Zappo’s shoe store. ABC News article about the culture at Zappo’s. CEO Tony Hsieh is on twitter. (recommended by @comcastcares!)